Athletes often ask about entry fees? What it is used for? Why events are expensive?
This post is about transparency of costs.
Listed here are typical costs. Many of these categories of expenses may vary from event to event depending on the venue, Costs to local authorities and many other factors. Many of the costs are variable, such as nutrition, size of the transition area, marshals required etc.
Redhub events are hosted in a nature reserve, surrounded by nature, a hand full of kilometers outside Johannesburg. Cradle Moon management plays an essential role in maintaining routes (MTB and others), and each competitor at Redhub events contributes to the conservation of nature and its wildlife.
Redhub events cater for families, new participants in the sport of Triathlon and Open Water swimming, and experienced athletes.
Hosting an event starts with an application to the South African Police to categorize the event. Upon approval of the event and classification, a further application made to the local authorities incorporating safety measures, liability insurance, water test and several other items.
The event itself is the final activity in a project plan.
Typical costs for 400 participants are as follows:
Marshalls R 3750
Ambulances and staff R 6500
Admin Staff before and during the event R 5500
Route Marking R 3500
Signage R 5000
Transition area Build and remove R 15000
Electronic Timing R 25 000
Life Savers R 9000
Think Bike Marshalls on Motor Bikes R 7000
Website Maintenance R 12000
Digital and other Marketing R 12000
Venue and Conservation Fees R 21 000
Project Management R 10 000
Medals and Prizes R 9000
Water, Coke, Ice in addition to sponsor R 3000
Equipment Hire R 4000
On The Day Staff R 5000
Liability Insurance R 4500
Water Point Staff R 2800
Traffic Police R 3500
Athlete Race Numbers R 2000
Total Cost R 169 050
* If the event is sanctioned another cost of R 23000+ is added.
50% of the field are Open Water Swimmers with entry fees ranging from R200 to R 300.
Triathletes and Duathletes entry fees range from R 490-R 750 (R 750 for Standard Distance Triathlon).
Total Entry Fee assuming an average entry fee of R 450 = R 180 000
Historically, some events are profitable and others are hosted at a financial loss.
Events are not massively profitable.